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Privacy Policy

Buyer landing pages on buyers.goallinerealestate.com · Effective May 26, 2026

This Privacy Policy describes how GoalLine Real Estate Team (Beth Brake & DL Brake III, sales agents at Keller Williams Realty Dallas Metro North) collects and uses information on the buyer landing pages hosted at buyers.goallinerealestate.com. This site is operated under the brokerage of Keller Williams Realty Dallas Metro North (TX License #9005113), Designated Broker Anne Lakusta (TX License #0452271). Our main website at goallinerealestate.com has its own privacy policy that applies separately to that site.

1. Information We Collect

We collect two kinds of information on this site:

2. How We Use Your Information

We use the information you submit to respond to your inquiry — for example, to schedule a tour, send listing information, or have an agent reach out about your home search. We use information collected automatically to measure ad performance, improve the user experience, and prevent abuse.

3. Service Providers We Use

This site uses a small number of third-party services. They process limited data on our behalf:

ServiceWhat it doesWhat it sees
Web3FormsDelivers form submissions to our team via email.Whatever you submit in the form.
Follow Up Boss (FUB Pixel via widgetbe.com)Attributes leads to our CRM so the right agent can follow up.Page-view events, form-submission events, and your form data when you submit.
Microsoft ClarityAnonymized session analytics (where users click, scroll, and pause) to improve the site.Mouse movement, clicks, scroll behavior. Form fields are configured to be masked so your name/email/phone are not recorded in session replays.
Google Ads & Google Analytics 4Measures Google Ads conversions and basic site analytics.Page views, ad-click attribution, conversion events. We use Google’s “Enhanced Conversions for Leads” feature, which hashes your form data before sending it to Google.

4. Listing Data (NTREIS / IDX Broker)

Property listings displayed on this site are provided by the North Texas Real Estate Information Systems (NTREIS) MLS through IDX Broker. Information is deemed reliable but is not guaranteed accurate by the MLS or NTREIS and should be independently verified through personal inspection. Listings are for consumers’ personal, non-commercial use only. Per-listing brokerage attribution is displayed on each property detail page.

5. Phone Number & SMS

If you provide a phone number, you authorize us to contact you by voice call. We do not send marketing text messages (SMS) without your separate, explicit consent. You may revoke consent at any time by emailing bethbrake@kw.com.

6. Cookies & Local Storage

This site uses browser local storage to remember whether you have submitted our email gate, so you don’t see it on every visit. The third-party services listed above may set their own cookies in your browser per their privacy policies. You can clear these at any time through your browser settings.

7. Data Retention

We retain inquiry information for as long as needed to respond to your request and maintain a record of our communications, and as required by Texas real estate record-keeping rules.

8. Your Rights

You can request to access, correct, or delete personal information we hold about you by emailing bethbrake@kw.com. If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what we collect, request deletion, and opt out of any sale of personal information — we do not sell personal information.

9. Children

This site is not directed at children under 13 and we do not knowingly collect information from children under 13.

10. Changes to This Policy

We may update this policy. The “Effective” date at the top of the page reflects the most recent change. Material changes will be highlighted on this page.

11. Contact

Questions? Contact:

GoalLine Real Estate Team
Beth Brake, Sales Agent (TX Lic. #0637251)
Keller Williams Realty Dallas Metro North
2611 Cross Timbers Rd, Suite 100
Flower Mound, TX 75028
Phone: 817-660-7730
Email: bethbrake@kw.com

Regulated by the Texas Real Estate Commission. Each office independently owned and operated.